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Date: March 13th, 2026
Location: Urban Pickleball Club
The ultimate showcase of Austin’s sports scene, bringing pro athletes, creators+streamers, and fans together during SXSW for a one-of-a-kind cultural crossover.
Collective Creator Reach
Projected Concurrent Streams
Unique Social Media Views
Expected Attendees
From 1-1 soccer with Austin FC to mechanical bullriding with the Austin Gamblers to the marquee "ATX Cup" hosted by the Texas Ranchers, this year's run of show is packed with unforgettable moments.
Thursday March 13th, 2026 - Wed March 18th, 2026
Expected 4,000 in-person
100k live online viewers
100M+ total impressions across socia
How we're transforming an N sqft rooftop with six pickleball courts and a small-sided soccer field into a sports festival ground
Learn more about your prospective partners and this year's production team.
Texas Ranchers
Austin Gamblers
Austin FC
Elevate
KICK
SXSW patrons are 50/50 male and female, 74% have avg annual income $100k+, 32% are ultimate decision makers. KICK streaming audience is 18-34 dominant, entry point consumer
500k+ KICK livestream views, 10M+ social media views (Shorts, Reels, TikToks) 100+ pieces of inventory for branded creator content
An unforgettable live experience, access to live stream, sticky engagement on social posts, and high-velocity distribution
Get Involved in Austin’s Biggest Sports Crossover
This production team has experience producing hundreds of events in Austin over the last five years.
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