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Date: March 13th, 2026
Location: Urban Pickleball Club
The ultimate showcase of Austin’s sports scene, bringing pro athletes, creators+streamers, and fans together during SXSW for a one-of-a-kind cultural crossover.
Collective Creator Reach
Projected Concurrent Streams
Unique Social Media Views
Expected Attendees
From 1-1 soccer with Austin FC to mechanical bullriding with the Austin Gamblers to the marquee "ATX Cup" hosted by the Texas Ranchers, this year's run of show is packed with unforgettable moments.
Thursday March 13th, 2026 - Wed March 18th, 2026
Expected 4,000 in-person
100k live online viewers
100M+ total impressions across socia
How we're transforming an N sqft rooftop with six pickleball courts and a small-sided soccer field into a sports festival ground
Learn more about your prospective partners and this year's production team.
Texas Ranchers
Austin Gamblers
Austin FC
Fixated
KICK
SXSW patrons are 50/50 male and female, 74% have avg annual income $100k+, 32% are ultimate decision makers. KICK streaming audience is 18-34 dominant, entry point consumer
500k+ KICK livestream views, 10M+ social media views (Shorts, Reels, TikToks) 100+ pieces of inventory for branded creator content
An unforgettable live experience, access to live stream, sticky engagement on social posts, and high-velocity distribution
In collaboration with Kick and OTK Network, and Texas Ranchers, Elevate Management activated a curated roster of top creators for the Celebrity Pickleball Showdown, a live event combining competitive sports, creator culture, and entertainment.
The event streamed across multiple platforms and was amplified through Elevate’s influencer network, producing measurable reach and engagement across Instagram, TikTok, Twitter, and live streaming platforms.
Influencer Organic Reach: 1.14M+ views across creator content
Platform Impressions: 1.08M+ across OTK and Kick
Livestream Engagement: 45k total unique viewers
Peak Concurrency: ~1,900 simultaneous streams
Elevate's influencer activations generated over 2 million total impressions across social and streaming platforms
Creator content outperformed branded posts in both reach and engagement
The event validated the hybrid model of combining live entertainment with influencer marketing to drive measurable outcomes
Get Involved in Austin’s Biggest Sports Crossover
This production team has experience producing hundreds of events in Austin over the last five years.
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